Always Walking Toward the Setting Sun

One of many fine original photos that will appear in Double Take

One of many fine original photos that will appear in Double Take

One of my favorite bloggers wrote that Adventure = Risk plus Purpose, and suggests as many have, that if something scares the beejesus out of us, then “it” is something we should probably be doing. That leads me to wonder, is the way we live our lives mirrored in our style(s) of writing, or never the twain shall meet, or sometimes yes, sometimes, no? Do we crawl snake-belly up under the barbed-wire fences hemming in the confines, and thus the safety of our minds, or do we do the Star Trek thing and go beyond to worlds we have never explored, visited or perhaps even imagined? Is the sky the limit, or are there no limits to the Universe? Do we feel more secure beginning our writing journey with an outline of our story, however sketchily drawn – an end in sight, or do we rely on our characters, fictional or real, to guide us where they want to take the reader. Or is that all literary hogwash and do writers write what and how they want to write, and do they alone deserve the credit for astonishing some readers, disappointing some others and wrestling with the unrest that visits like Scrooge’s ghosts in the thick of night, creaking the boards and causing the author to wonder what if, should I or maybe even, I don’t give a damn if they like it – my writing is my therapy and if it is published, that’s just frosting on the cake? Please weigh in with your comments and visit again soon. R.R. Harris author of Double Take, soon to be published on Amazon

Bad Covers = Bad Sales or Why it is very important to Hire a Professional Cover Designer

                                                                                                                                        

LoveSin_SmallLilith's Secret_SMALL

While writing your novel, you are a creator. A wordsmith. An artist. But, as soon as that novel’s finished, you’re about to take the next step in publishing business. Yes, you’re becoming not just an author, but an entrepreneur. You are creating a product that has to contend with literally thousands of other products.

Our guest blogger today is Jeanine Henning, whose extensive professional background includes 15 years experience in cover design, children’s book illustration and publication, comic book publishing and editing, as well as console game design and writing. Her work with editors, authors and artists on many continents has added to her diversity and flexibility as artist and designer. In addition to her Indie Author clients, Henning continues to work closely with traditional publishers on cover and book art.

Recently Jeanine published her 1st Kindle book on Amazon – Nhakira “Chosen” – 4 more books are soon to follow!

Can you, as author, afford for your product – your work of art – to be any less than visible or desirable? No.

What is one of the key selling points of any product? The packaging.

What is a book’s packaging? The cover.

So, what’s the purpose of a cover? Many writers will say: “To get customers to pick up the book, or click on the download button.” This is true. BUT, if the customer is to pick up or click and read the book’s summary, and realize that the cover and story have nothing to do with one another, then back goes book to shelf, or, the next eBook is clicked on. You lose a sale.

Yes, the cover must entice the customer. But the full purpose of a book’s cover is to:

  1. Get the customer to notice the book;
  2. Pick up or click on the book;
  3. Buy the book;
  4. Read the book;
  5. Talk about the book;
  6. Repeat for next customer.

If your name is “Stephen King”, then that book can have a blank cover with his name, and it will sell. But until you reach such status, your name is not yet known, so your book’s title and cover art alone carries the day.

So where do you start? You start by pretending you’re telling someone why they should buy your book. Point out the book’s strengths, its genre, its core, what it’s about and what makes it tick. These elements are your unique selling points, and should be conveyed through your title and cover art. And the ultimate purpose is to precipitate an emotional response from your customer. And the outcome? A sale. This is exactly why a professional designer is needed.

Starting to re-realize the importance of your book’s cover? You should. Because it’s not just about a pretty cover anymore, is it?

A good cover will reinforce the customer’s initial attraction. We also do this by adding blurbs – which will tell the customer; “Yes, you have made a good choice, and this blurb rewards your decision, as the book is THAT good.” Every detail on a cover must be thought out and planned. Even the placement of the title and writer’s name is extremely important. Again, this is exactly why a professional designer is needed.

Look at your current book’s cover. And if you don’t yet have one, then think about book packages that work for you. Are all the elements of the cover presenting accurately, attractively and powerfully the appeal of the book?

So, in designing your product’s package, or, framing your work of art, realize the importance of your book’s cover. You must not just want a pretty cover – your book deserves a professionally designed package that will represent you, your story and product congruently.

And YES, you can get an exclusively designed cover by an industry professional for your book:

 JH ILLUSTRATION & COVER DESIGN offers:

  • Cover design for any genre including mystery & suspense, thrillers, horror, fiction, fantasy, sci-fi, romance, young adult, non-fiction and poetry.
  • Illustration and digital painting for exclusive and one-of-a-kind special covers.
  • Young Adult Fantasy & Fiction cover design and interior art.
  • Children’s book illustration and cover design.
  • Graphic novel cover design.
  • Different file formats and sizes of covers to assist authors with their marketing strategies.

And perhaps most important of all, Henning, still believes in “the personal touch” when working with clients, and creating covers that represent the true story of the book

Visit http://jhillustration.wordpress.com/ to view book cover samples and illustrations.

And for more information on Jeanine’s background, testimonials and main art gallery, visit her site at: http://www.jeaninehenning.com

Connect with Jeanine on Twitter: @JenVinci

Thanks for stopping by. Please consider Indie Author Counsel for your Copy Editing, Manuscript Critiquing and Proofreading needs. We offer professional service with a quick turnaround at reasonable prices!

R. R. Harris, Editor and Author of Mystery Thriller, Double Take

info@IndieAuthorCounsel.com

www.IndieAuthorCounsel.com

‘Twas a few days before Christmas and Five Top Authors Rock the House

Every idea is my last. I feel sure of it. But I don’t just wait for ideas. I look for them constantly. ~Peg Bracken

I’m still learning what it is about the past I want to write. I don’t worry about it. It will emerge. It will insist on being told. ~ Frank McCourt

Slow down now, touch what is around you, and out of care and compassion for each moment and detail, put pen to paper and begin to write. ~ Natalie Goldberg

Suppose instead of the Three Wise Men, Peg, Frank and Natalie came bearing nuggets of wisdom to inspire you to craft a work that someone other than your Grandmother will care about. Do you have what it takes? Nora Roberts says the essentials are drive, discipline and desire and that talent alone will not get anything done.

So that holiday gift buyers (including fellow authors) may know what wonderful reading choices they have this year, I am participating in a blog hop started by visionary author, Gary Markwick. To keep it going,  I am going to answer the questions below, tag a new set of 5 Authors, who will then answer, tag 5 more authors …

What is the working title of your book? Double Take 

Where did the idea come from for the book? From Hardy Boy mysteries to Edgar Allan Poe to Hitchcock, James Bond and Maya Angelou, to people I have known or heard, or wished I had known or heard.

What genre does your book fall under? Mystery Thriller.

Which actor would you choose to play your protagonist in a movie rendition? Matt Damon would be great as my Sleuth.

Could Matt Damon be cast as the dashing Carter Woods in R. R. Harris’ Mystery Thriller, Double Take?

Elevator Pitch: Double Take, a suspenseful action thriller with more twists and turns than a Coney Island roller coaster, is set on the Big Island of Hawaii and loosely defined by a Cain-Abel fueled love triangle; a budding romance goes horribly sour and devolves wickedly into a red-hot flow of despair, frustration and betrayal.

P.S. I am looking for Beta Readers for this work, after the Proofreading phase has been completed, so if you are interested in participating in my creative journey, please write to me at: info@IndieAuthorCounsel.com

Thanks for stopping by and Happy Holidays!

Must-Read Authors (Hint: Think Holiday Presents)

Marcie Brock, Book Marketing Maven, blogging at: http://marciebrockbookmarketingmaven.wordpress.com/

Gary Sanders, author of Work in Progress, Love Ya Baby, Five Modern Noir Short Stories, blogging at: http://thegarysandersshow.com/

Jeff Mazza, writing a story of love, loss and life at http://www.cognitivecompost.com/

Alisa Singa, author of Unparallel Worlds.

Why Self-Publish?

Kris Wampler, author of Love Train, interviewed Becca Chopra on why she chose to self-publish. Kris is an author and provides an e-conversion service, E-Literate. Here’s what appeared on her blog: http://kriswampler.wordpress.com:

Becca Chopra chose self-publishing rather than bother with sending out query letters to traditional publishers.  Find out which vendor she recommends for her marketing materials and learn about a website with free advice for indies.

1. Give me the “elevator pitch” for your book in five to ten sentences.

Chakra Secrets is a memoir and more.  Follow me on my path from aspiring actress to yoga teacher and chakra healer.  Navigating betrayals and loss, tormented by guilt, I explore kundalini, tantric sex, past-life regression and mind-body tools as I earn my credentials as an energy healer and finally find love and light.  You’ll not only learn my personal secrets, but the “instant” healing tool I learned in Hawaii that you can use anytime, anywhere to eliminate pain, stress and clear the path for healing on all levels.

 

2. Why did you become an indie writer?

I didn’t have the patience to send out query letters to agents.  Rather, I decided to self-publish and save myself a lot of time.

3. Have you been traditionally published? Why or why not?

No.  I haven’t tried – but I won’t turn down a traditional publisher if they approach me.

4. How have you liked self-publishing so far?

There was a learning curve, of course, to make sure my books looked professional, but I’m happy with the results I’ve gotten from my editors, book cover designers and CreateSpace publishing.

5. Tell me about the marketing techniques you’ve used to sell your books. Which ones have been the most successful?

While my books are dramatic stories, they weave in chakra and yoga wisdom.  And I find most of my audience is interested in just that – being entertained while learning how to balance their lives.  So, I’ve offered free chakra meditations for download on my website and offer lots of useful information on both my website and blogs – resulting in a list of people interested in my next offering.  Also, using KDP Select to offer free books has helped my Amazon rankings and word of mouth about my books, increased customer reviews, and resulted in more sales.

6. Which services or vendors do you recommend for the marketing methods you used?

For giveaways, such as yoga tote bags, note cards, T-shirts and calendars with the cover of my book on them, you can’t beat the prices at Vistaprint.com.

7. What’s the most important thing you’ve learned about self-publishing that you didn’t know when you started out?

That you have to find your niche and continually interact with it.  You need to set aside time for social networking and marketing efforts as they are just as important as writing a great book.

8. Indie authors face the challenge of marketing their books without the resources of traditional publishers. What advice do you have for an indie just starting out?

Read all the free advice online from other indie authors.  For instance, download the free book marketing checklist from IndieAuthorCounsel.com.  Even most traditionally published authors have to do their own marketing these days.  So we all need to be experts at writing press releases as well as books.

9. What are you currently working on?

Now that I’ve published Balance Your Chakras, Balance Your Life on Kindle to expand on the self-healing technique I describe in Part II of my memoir, Chakra Secrets, I’m producing a DVD which will take viewers step-by-step through the process.

10. If you could market your brand – not just one particular book, but your overall brand of writing – in one sentence, what would it be?

Balance your chakras, balance your life!

THANKS FOR THE GREAT ADVICE,

Roger Harris

info@IndieAuthorCounsel.com

FREE KINDLE BOOKS BENEFIT READER AND AUTHOR

&quote;Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it. &quote; ~ Rumi
&quote;In the presence of grace, forgiveness is a recognition that for every wound there is a healing. &quote; ~ Deepak Chopra

These are two quotes that appear in The Chakra Diaries, and give an idea of the themes woven through the novel life stories of ten people who find magic and miracles through attending a chakra healing workshop.

The Chakra Diaries is FREE ON KINDLE, all day today, Friday, April 6.

I asked Becca why she is offering The Chakra Diaries FREE on Kindle…

Roger: Why are you offering The Chakra Diaries Free today?
Becca: The Chakra Diaries is a unique book, stories of people’s triumph over the tragedies in their lives. I’ve had great success reaching readers interested in yoga and chakras, but the Kindle Freebie is a way to reach a broader market – readers of women’s lit, inspirational books, dramatic fiction.

Roger: Is using KDP Select part of your overall marketing plan?
Becca: Yes, I’ve learned that having a strategic marketing plan, including a website, blog, using blog tours, author forums, Ezine articles, FaceBook, Twitter and other social marketing sites, as well as the tools Amazon offers its authors, are all important in getting your name out there. Publishing houses no longer spend marketing dollars to promote their new authors, so all authors need to create their own marketing forum.

Roger: What other advice can you offer other Indie Authors?
Becca: I used a professional editor, a professional book cover artist, and Create Space to professionally design my book. I think it’s important for Indie Authors to take every step to make sure their book is every bit as inviting to read as the books we’re all used to. Even eBooks need to be well-formatted with an attention-getting cover. Kindle is the fastest-growing venue to sell your work, so pay attention to your eBook quality – otherwise, Amazon can offer instant refunds to dissatisfied customers.

Roger: I know you’re often asked, are you related to Deepak Chopra?
Becca: In philosophy only. He’s been one of my greatest teachers. And I wouldn’t mind being as prolific an author as he is.

Using Kindle KDP Select is only one of the many marketing tools that has led The Chakra Diaries to the top of the Amazon charts in books related to yoga and chakras. For a complete list of BOOK MARKETING TIPS, email info@IndieAuthorCounsel.com.

To download your FREE KINDLE version of The Chakra Diaries, go to:

http://amzn.to/FPcLzQ

For more info, see her website at www.thechakras.org.

Happy reading & writing!
Roger Harris

www.IndieAuthorCounsel.com

Free Kindle Book and Free Advice on Indie Publishing from Becca Chopra

Read The Chakra Diaries, Becca Chopra’s inspirational novel, FREE ON KINDLE, all day today, March 17th.

I asked Becca to take some time away from working on her next two books to allow me to interview her on some key questions of other Indie Authors.

Roger: Why are you offering The Chakra Diaries Free today?
Becca: The Chakra Diaries is a unique book, novel stories of people’s triumph over the tragedies in their lives through taking part in a chakra workshop. I’ve had great success reaching readers interested in yoga and chakras, but the Kindle Freebie is a way to reach a broader market – readers of women’s lit, inspirational books, dramatic fiction.

Roger: Is using KDP Select part of your overall marketing plan?
Becca: Yes, I’ve learned that having a strategic marketing plan, including a website, blog, using blog tours, author forums, Ezine articles, FaceBook, Twitter and other social marketing sites, as well as the tools Amazon offers its authors, are all important in getting your name out there. Publishing houses no longer spend marketing dollars to promote their new authors, so all authors need to create their own marketing forum.

Roger: What other advice can you offer other Indie Authors?
Becca: I used a professional editor, a professional book cover artist, and Create Space to professionally design my book. I think it’s important for Indie Authors to take every step to make sure their book is every bit as inviting to read as the books we’re all used to. Even eBooks need to be well-formatted with an attention-getting cover. Kindle is the fastest-growing venue to sell your work, so pay attention to your eBook quality – otherwise, Amazon can offer instant refunds to dissatisfied customers.

Roger: I know you’re often asked, are you related to Deepak Chopra?
Becca: In philosophy only. He’s been one of my greatest teachers. And I wouldn’t mind being as prolific an author as he is.

Thanks to Becca for her time (she’s in the midst of writing her next book using the program, NOVEL IN A MONTH), so she’s on a whirlwind writing spree.

To download your FREE KINDLE version of The Chakra Diaries, go to:

http://amzn.to/FPcLzQ

For more info, see her website at www.thechakras.org.

Happy reading & writing, while saving some “green” on St. Patrick’s Day!
Roger Harris

www.IndieAuthorCounsel.com