An Author Platform is a way to quickly communicate your genre and entertainment value if you’re writing fiction, and your expertise and credibility if you’re writing non-fiction. Here are additional suggestions on how to achieve an “Expert Author” status:
1) Grab a Partner or Two – Find a few friendly authors in your niche or social media circles and reach out to them. Find them by replying to commenters on your blog or those how have opted-in to your menu of scrumptious freebies. You can help each other by reviewing each other’s books, doing guests posts on each other’s blogs, and participating in each other’s promotional activities.
2) Invite Guests Over for Tea – List a series of questions being asked on forums and blogs. Then, entice media pros or top-selling authors to guest blog with their thread focusing on the interests of your list. Ask them to share in advance with their readers where they will be blogging that day. The advice they leave behind will not only set up your blog as a repository of memorable content in the reader’s mind but your work will be introduced to the guest’s following, hopefully luring some of them to join your ranks too.
3) Ask, Don’t Tell – Use a poll to get your readers involved by querying them for an answer to an obstacle you have faced, perhaps even one you have already solved. Publish a summary of their submissions, and include what worked best for you.
4) Wind the Clock – “Host” a contest on a regular basis with a writing prompt specific to your genre. Frame the contest rules with a firm time deadline and give away a prize related to your niche, or a book bag, workout shirt or coffee mug imprinted with the cover of your book. Ask the winner to send you a photo of them with the item and publish it to gain momentum for the next contest.
5) Get a Second Opinion – Use the free tools at www.grader.com to optimize your website, author ranking or SEO. For example, the analysis may conclude that your website/blog needs more content or inbound links or that your Twitter presence is weak.
6) Be a Gatherer, Not a Hunter – Compile a list of resources such as websites, free downloads, social media, publishing or marketing advice and share it. Ask your readers for their reviews and experiences.
7) Save Yourself – Know that building your platform will take time and effort so decide how much of both you are willing and able to expend, then create a schedule and stick to it. Being a successful Indie author is a marathon, so save some energy for Heartbreak Hill and your run to the finish line.
If you’ve started writing, it’s never too early to start building your Author Platform. Download your Free Book Marketing Checklist from Indie Author Counsel.