Now I have got a Plot, What’s Next?

 

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Natalie Goldberg says, “There is no separation between writing, life and the mind,” and I agree with her, at least on most days.
So, let’s turn your wonderful and amazing plot ideas into a first draft.

First, keep your hand(s) moving. Do not pause to reread, revise or attempt to wrest some control over what is pouring from you. Let it flow unfettered and undammed. Simply put, just lose control, no matter how hard that may be. Your writing will thank you for it.

Stuck on how to begin? Start with “I remember…” and keep going. The past, present and future, as well as your dreams are all fair game. Visit them, invite yourself in, get acquainted and sit down for a spell. Listen to their tales without judgement or censorship. Learn from them as you drink them in.

Next,  a caveat – you should not be editing or crossing out at this stage. Leave it, even unbelievable mush will still be there later and ripe for trimming or deletion.

Also, leave your inner dictionaries and style books closed, your spell-check off. Rampaging typos, dangling modifiers and sordid syntax can be corralled during the revision process. Go for the kill shot. If something leaks out that scares the hell out of you and makes you want to delete it before the light of the world shines on it, savor it for such nuggets may be rare but always treasured.

Happy Writing.

“Till Next Time.

R.R. Harris

Author of Double Take, an Island Travel Mystery of Lively Romance and Deadly Betrayal, available on Amazon.Double Take Kindle Cover

Writing a Mystery Novel – Plot 101 or Where to FInd Ideas

Writing DeskToday, we will begin a series of short blogs on how an author can craft and sell a novel, beginning with where a writer can find plot and character ideas.

Most simply, just do what you are already doing, such as reading other books. Of course, do not plagiarize but use these readings of the famous and not-so-famous as a springboard to build your own unique images, situations, dialogue or characters.

Next, close your mouth and listen. The world is not a still nor a silent place. In most public areas, some action or form of conversation is going on, from the hair salon, the checkout line at the market, at church or a little league baseball game, in the queue at the movie theater or yes, even sipping a double-mocha skinny latte at the dank coffeehouse where the one-armed guitar player hangs out. (Bet she has some tales to tell.)

Got Texts? Everyone is on the phone these days, playing games, tweeting, reading books or just clutching their devices like their lives depended on them. Maybe you overhear one-sided conversations and your imagination fills in what you don’t hear – sobs, cursing, yelps of joy, utter disgust, or just breathing because you have stumbled across a couple in love.

Maybe the boob tube keeps you warm on those rainy winter nights, or awake on those lazy Sunday post-brunch afternoons. The medium is a 4-season, ripe for the plucking, tree of ideas, from reality shows, interviews on talk shows, news reports, crime dramas, soap operas and dare I say, even sporting events. Think of a crowded stadium with 90,000 in attendance – a body is found in a bathroom after a match or game. How many suspects will there be? How many witnesses and how does a resolute crime-solver even begin paring down the list? Suppose a human flies to the ground from an upper balcony, was it suicide or murder, or just someone who had too much to drink?

Look around your neighborhood. Become privy to the backyard gossip and drama that often courses just below the surface of even suburban areas with well-manicured lawns, 3 SUVs in the garage and two cats in the yard. Maybe Jane’s gardener does takes twice as much time with her yard as he does with everyone else, or that Bob is always loading golf clubs into the trunk of his car – at night, or that often the Smith’s house sounds like a carnival shooting gallery in the wee, still hours after midnight, when dishes break on the Mexican tile floor with no regrets, and shadowy figures crash hard against ivory balloon shades and bold epithets hang cocked like shiny copper skillets in the tense kitchen air.

Or, maybe you live in the woods in a tent with no modern conveniences and your only burglar alarm is Fido and a ring of tin cans, begging to be kicked. Yeah, beyond that natural realm at the end of your grimy fingertips, is a world filled with your unique forays though life. It has been repeatedly said that authors create from what they have experienced. Perhaps you remember as a small child venturing beyond an unlocked door into a world of wonder that teemed with danger (at least to the adults searching for you) or the first time you drove a car by yourself and the pride you felt in returning home, with you and the car in one piece..

There is nothing wrong with digging a little deeper too. Why not mine your subconscious by keeping a pad and paper, recorder or your cell phone handy to record your dreams when you awaken. Use these inner glimpses as building blocks, tunnels or apertures for your ventures into a forbidden fantasy world. Keep a notebook of these dreams, put them on a flash drive, or on note cards and file them as fodder for those hopefully few times when you are searching for writing inspiration.

Above all else, enjoy the journey. Treat this process as absolutely necessary for your writing to grow and evolve, but delight in it, roll in it as if it were a field of your favorite wild flowers and be happy to be alive.

‘Till next time. Happy Writing.

R.R. Harris, Author of Double Take: An Island Travel Mystery of Lively Romance and Deadly Betrayal.       http://amzn.to/1l4uFak

Double Take Kindle Cover

How to Jump Start your Writing

If we were to modify a popular expression, we could say, She who hesitates gets no writing done.  Natalie Goldberg exhorts writers to “burn through their first thoughts, coming to a place where you are writing what your mind sees and feels, not what it thinks it should see and feel.”

If the act of starting to write is hard for you, begin with I remember and keep going. If you get stuck, repeat the phrase and move forward again.

Keep your hands moving. Don’t re-read the line you have just written or try to wrangle control of what you are saying. Don’t revise as you are writing. There will be plenty of time for that later.

Don’t edit, censor or cross-out.

Don’t correct typos, punctuation or grammar. That too can happen later AFTER your first thoughts are on paper.

Don’t think or try to be logical. If the naked and the scary and horrible emerge, invite them in for a cup of tea and take down their stories.

Now…that your first draft is down on paper, literally or digitally, let me know how it went, and share your tips and tools for plowing forward.

Thanks for visiting and come back often.

R. R. Harris, author of Double Take, a romantic mystery-thriller set on the Big Island of Hawaii and soon to be available on Amazon.

BEYOND A REASONABLE DOUBT: What is Your Fodder for Writing?

Double Take, a mystery thriller set on the Big Island of Hawaii is loosely defined by a love triangle that devolves wickedly into a red-hot flow of despair, frustration and anger.

Double Take, a mystery thriller set on the Big Island of Hawaii is loosely defined by a love triangle that devolves wickedly into a red-hot flow of despair, frustration and anger.

CSI, Law & Order, Criminal Minds and NCIS are all shows that have thrilled, enraptured and captivated audiences and garnered ratings and the all-important advertising dollars, but as a budding writer of thrillers, I don’t watch them. Am I making a mistake? Could they provide me with who-dunits and how-dunits and the all-important why-doits?

I just served as a criminal trial juror on a case in U.S. District Court that was 2 ½ years in the making. Not a capital murder case, there were no bullet-riddled bodies growing fish at the bottom of the bay, no double-crossed drug deals, no vengeful ex-lovers with long memories and arsenic on their breaths and definitely, no smoking guns – only an empty magazine for an elusive automatic weapon that was never recovered.

Instead, even in a short, four-day trial, there were reams of transcribed phone conversations, dozens of photos of suspicious individuals at crime scenes, a hard-working, flat-footed waitress with a floor safe bulging with $171K in tip money, exhibits of boxes, briefcases and bags in the hundreds, some damning, some almost peevish in nature. The only knife in the case was an all-pink one (I am not making this up) brought in by a well-meaning juror to cut the red velvet cake that she baked to share with the jury members and court staff.

In short, it was not a front page case, especially since during this trial, a nationally notorious, fugitive ex-policeman was holed up cross-country in a mountain lodge, perhaps with hostages and seemingly bent on suicide by cop. So, no bleached-blonde reporters in dangerously high heels lurked outside our hulking courthouse, no helicopters buzzed insistently overhead or satellite trucks dotted the manicured lawn like mushrooms after a rainy spell. Inside Courtroom #6, a usually smirking defendant twirled his caterpillar of a moustache and pulled up his mismatched socks, the harried public defender’s neckties were more convincing than his arguments, the spit-n-polished prosecutor suffered not even the tiniest detail out of place, and a note-jotting jury hoped their kids made it home from school and that their forgetful spouses remembered Valentine’s Day.

Food for fodder? Write and tell me what sparks your mystery-writing juices? What are your ideas for getting ideas?

Thanks for stopping by.

R. R. Harris

Author of Double Take

Bad Covers = Bad Sales or Why it is very important to Hire a Professional Cover Designer

                                                                                                                                        

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While writing your novel, you are a creator. A wordsmith. An artist. But, as soon as that novel’s finished, you’re about to take the next step in publishing business. Yes, you’re becoming not just an author, but an entrepreneur. You are creating a product that has to contend with literally thousands of other products.

Our guest blogger today is Jeanine Henning, whose extensive professional background includes 15 years experience in cover design, children’s book illustration and publication, comic book publishing and editing, as well as console game design and writing. Her work with editors, authors and artists on many continents has added to her diversity and flexibility as artist and designer. In addition to her Indie Author clients, Henning continues to work closely with traditional publishers on cover and book art.

Recently Jeanine published her 1st Kindle book on Amazon – Nhakira “Chosen” – 4 more books are soon to follow!

Can you, as author, afford for your product – your work of art – to be any less than visible or desirable? No.

What is one of the key selling points of any product? The packaging.

What is a book’s packaging? The cover.

So, what’s the purpose of a cover? Many writers will say: “To get customers to pick up the book, or click on the download button.” This is true. BUT, if the customer is to pick up or click and read the book’s summary, and realize that the cover and story have nothing to do with one another, then back goes book to shelf, or, the next eBook is clicked on. You lose a sale.

Yes, the cover must entice the customer. But the full purpose of a book’s cover is to:

  1. Get the customer to notice the book;
  2. Pick up or click on the book;
  3. Buy the book;
  4. Read the book;
  5. Talk about the book;
  6. Repeat for next customer.

If your name is “Stephen King”, then that book can have a blank cover with his name, and it will sell. But until you reach such status, your name is not yet known, so your book’s title and cover art alone carries the day.

So where do you start? You start by pretending you’re telling someone why they should buy your book. Point out the book’s strengths, its genre, its core, what it’s about and what makes it tick. These elements are your unique selling points, and should be conveyed through your title and cover art. And the ultimate purpose is to precipitate an emotional response from your customer. And the outcome? A sale. This is exactly why a professional designer is needed.

Starting to re-realize the importance of your book’s cover? You should. Because it’s not just about a pretty cover anymore, is it?

A good cover will reinforce the customer’s initial attraction. We also do this by adding blurbs – which will tell the customer; “Yes, you have made a good choice, and this blurb rewards your decision, as the book is THAT good.” Every detail on a cover must be thought out and planned. Even the placement of the title and writer’s name is extremely important. Again, this is exactly why a professional designer is needed.

Look at your current book’s cover. And if you don’t yet have one, then think about book packages that work for you. Are all the elements of the cover presenting accurately, attractively and powerfully the appeal of the book?

So, in designing your product’s package, or, framing your work of art, realize the importance of your book’s cover. You must not just want a pretty cover – your book deserves a professionally designed package that will represent you, your story and product congruently.

And YES, you can get an exclusively designed cover by an industry professional for your book:

 JH ILLUSTRATION & COVER DESIGN offers:

  • Cover design for any genre including mystery & suspense, thrillers, horror, fiction, fantasy, sci-fi, romance, young adult, non-fiction and poetry.
  • Illustration and digital painting for exclusive and one-of-a-kind special covers.
  • Young Adult Fantasy & Fiction cover design and interior art.
  • Children’s book illustration and cover design.
  • Graphic novel cover design.
  • Different file formats and sizes of covers to assist authors with their marketing strategies.

And perhaps most important of all, Henning, still believes in “the personal touch” when working with clients, and creating covers that represent the true story of the book

Visit http://jhillustration.wordpress.com/ to view book cover samples and illustrations.

And for more information on Jeanine’s background, testimonials and main art gallery, visit her site at: http://www.jeaninehenning.com

Connect with Jeanine on Twitter: @JenVinci

Thanks for stopping by. Please consider Indie Author Counsel for your Copy Editing, Manuscript Critiquing and Proofreading needs. We offer professional service with a quick turnaround at reasonable prices!

R. R. Harris, Editor and Author of Mystery Thriller, Double Take

info@IndieAuthorCounsel.com

www.IndieAuthorCounsel.com

Three Quick Tips for Writing Mystery, Suspense and Thriller Novels

Double Take, a mystery thriller set on the Big Island of Hawaii is loosely defined by a love triangle that devolves wickedly into a red-hot flow of despair, frustration and anger.

Let’s (including me) spend less time dreaming about writing our books and more time constructing and writing them. We all know that if you fail to plan, you plan to fail. Why not craft a well-thought out stew of emotions, chocked full of juicy motivation and lip-smacking conflict and topped with a generous dollop of intrigue with just a twist of red herring, the maelstrom of flavors melded in such a way that readers pant for more?

I am nearing completion of my first draft on Double Take, an action adventure set on the Big Island of Hawaii, which is loosely defined by a love triangle that devolves wickedly into a red-hot flow of despair, frustration and anger.

Point of View: What captivating character in each scene has the most to gain or lose? For several scenes, I chose a third-person narrator, a travel writer cum-detective, who happens to be on-island researching a magazine article and is sucked into the sides of the triangle unwittingly.

Sparks: What would intrigue a reader about this story? For Double Take, a tragedy that occurs early in the novel lights a fire and ratchets up the suspense while a romance between the narrator and a single, (both literally and one not in a relationship) family member of two sides of the triangle kindles, yet muddies and sustains it as the story unfolds. And still later, as loose ends are stitched up, and all is right with the world, oh $#$@ …I hope that you read to find out.

Setting: Be it the musty library where mustachioed Colonel Mustard did the deed with a well-polished candlestick or maybe, a spider-webbed graveyard backlit by a full moon of terror, settings must be cohesive with, drive and enforce the characters, conflict and suspense, as well as provide fertile ground for them to flourish. Yes, a tall order indeed, but instead of being just mere descriptions, settings are used to up the ante on the story, to bring it to center stage, to showcase what matters most to the character who is describing the scene. Double Take takes place on several actual, mostly, well-visited places on the Big Island and the character’s verbal descriptions are buttressed by photos and fast facts in a quick and entertaining style.

By the way, I will be looking for Beta Readers once Double Take has completed the Final Draft stage, so if you are interested in being part of my creative writing journey, please write me at Info@IndieAuthorCounsel.com and visit http://www.IndieAuthorCounsel.com

Thanks for stopping by and Happy Writing!

Sincerely,

R. R. Harris

SIX SUPER INGREDIENTS TO PUBLISHING SUCCESS

Into your literary cauldron, throw locally-grown talent (raw, fresh or seasoned in with the right dash of character traits and a generous dollop of opportunity, stir in a finely diced cast of characters or a paste of must-know, how-to. Cook over a carefully tended, dancing flame of desire until it’s “ready” and you’ve got a stew that may be the Brunswick or Irish Stew of books or…

1) TALENT

“Nothing is more common than unsuccessful people with talent.” ~ Calvin Coolidge

 

2) RESPONSIBILITY

“The writer’s only responsibility is to his art.” ~ William Faulkner

 

3) PERSONAL EVOLUTION

“The truly wise know that what is behind them could just as easily be in front of them. What successful people possess in abundance is the ability not only to survive adversity but to be transformed by it.” ~ Jeff Herman

 

4) PLANNING

Once I planned to write a poem entirely about the things in my pocket, but I found it would be too long and the age of epics is past.” ~ G. K. Chesterton

 

5) SHOWING UP

“Many writing books advise writers to figure out their most productive time of the day and to set out to write during that time or times. Experts also say to find the place you are most comfortable when writing and match time and place. Great. It does work for some. Not all.

“I do have a place where I write. It’s my local coffee shop. I write at different times during the day: morning, afternoon, evening. So, I do the conventional writing with time and place matched.

“But. Yes, there’s a ‘But.’ Many of my poems, and a short story recently, have been written in bed at two in the morning. I spring out of bed sometimes to write down an idea, or a rough draft of a poem or story. I keep a notepad with a pen resting on it near my bed. No coffee, no table, no laptop, and very little light.

“Some of the poems I’m most proud of have been written on the subway, in parks, in stairwells, and on my bed. No specific time, no specific place.

“Be flexible. Set your time and place, have no time and place, just write.

Show Up: read, re-read, write, re-write, submit, publish, and do it all over again.”  ~ published by Blackcoffeepoet.com

 

6) PASSION & INNER ALCHEMY

“The fire of one’s art burns all the impurities from the vessel that contains it.” James Lee Burke

 

(Adapted from Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents: http://amzn.to/L1px0G)

 

Happy Writing!
Roger Harris, editor and consultant

www.IndieAuthorCounsel.com

 

 

Building Your Author Platform – Part Two

Of Thee I Sing: A Letter to My Daughters, most recent book by Barack Obama, with Loren Long

An Author Platform is a way to quickly communicate your genre and entertainment value if you’re writing fiction, and your expertise and credibility if you’re writing non-fiction. Here are additional suggestions on how to achieve an “Expert Author” status:

1) Grab a Partner or Two – Find a few friendly authors in your niche or social media circles and reach out to them. Find them by replying to commenters on your blog or those how have opted-in to your menu of scrumptious freebies. You can help each other by reviewing each other’s books, doing guests posts on each other’s blogs, and participating in each other’s promotional activities.

2) Invite Guests Over for Tea – List a series of questions being asked on forums and blogs. Then, entice media pros or top-selling authors to guest blog with their thread focusing on the interests of your list. Ask them to share in advance with their readers where they will be blogging that day. The advice they leave behind will not only set up your blog as a repository of memorable content in the reader’s mind but your work will be introduced to the guest’s following, hopefully luring some of them to join your ranks too.

3) Ask, Don’t Tell – Use a poll to get your readers involved by querying them for an answer to an obstacle you have faced, perhaps even one you have already solved. Publish a summary of their submissions, and include what worked best for you.

4) Wind the Clock – “Host” a contest on a regular basis with a writing prompt specific to your genre. Frame the contest rules with a firm time deadline and give away a prize related to your niche, or a book bag, workout shirt or coffee mug imprinted with the cover of your book. Ask the winner to send you a photo of them with the item and publish it to gain momentum for the next contest.

5) Get a Second Opinion – Use the free tools at www.grader.com to optimize your website, author ranking or SEO. For example, the analysis may conclude that your website/blog needs more content or inbound links or that your Twitter presence is weak.

6) Be a Gatherer, Not a Hunter – Compile a list of resources such as websites, free downloads, social media, publishing or marketing advice and share it. Ask your readers for their reviews and experiences.

7) Save Yourself – Know that building your platform will take time and effort so decide how much of both you are willing and able to expend, then create a schedule and stick to it. Being a successful Indie author is a marathon, so save some energy for Heartbreak Hill and your run to the finish line.

If you’ve started writing, it’s never too early to start building your Author Platform. Download your Free Book Marketing Checklist from Indie Author Counsel.

Happy Writing!

R.R. Harris

www.IndieAuthorCounsel.com

 

Top Marketing Mistakes Indie Authors Make – A Guest Post by Marcie Brock

We are privileged to have Marcie Brock here as a guest blogger today.

Marcie Brock is the pen name of Laura Orsini, a self-publishing consultant based in Phoenix, Arizona. Download your complimentary copy of Laura’s highly useful Marketing Skills Evaluation. This will help you determine where you’re on track and where you may need a little extra boost.

Top Marketing Mistakes Indie Authors Make

by Marcie Brock – Book Marketing Maven

You’ve spent lots of time, energy, and perhaps money producing the best book possible. Maybe you’ve got a dozen cases in your garage or perhaps you have a PDF of your eBook on your website. Either way, you may be wondering how you’re going to get the readers to come to you.

Here’s a list of some of the top marketing mistakes indie authors make. If you find yourself committing any of these, don’t beat yourself up. Just create a plan NOW, and stick to it.

1.  Waiting until their book is done to begin marketing

The minute you commit to writing your book is the minute you should begin marketing it. Far too many authors wait until they have their book in hand to begin looking for their readers/audience. This is far too late to begin creating your platform, which is your ability to reach your book-buyers or your plan to do so. Unless you are a celebrity of any measure, you probably don’t have a built-in audience. Start early by tapping into all the ways and places you can create demand for your book before it is printed.

2.  Failing to specifically identify their target reader

You’ve written or are writing a book, so you have a message. But do you know who will receive that message? Do you know who your audience is? Do you know where they spend time, and if or where they buy books? Is your niche audience comprised mostly of men? More than 80 percent of books are purchased by women – so if your audience is mainly male, do they read, or have women in their lives who buy books for them? Failure to identify your market will make it very difficult to sell books to them.

3.  Thinking the book will market itself

One of the most difficult things for most new authors to grasp is the time/money/energy commitment involved in marketing their book. Hundreds of people write books. What differentiates those whose books sell well is not their writing talents as much as their ability to market their books. Many authors believe they should be left alone to write while someone else handles the marketing and promotion, but YOU are going to sell this book – no one else is. That means you must be as available and open as possible. If someone from the media calls you for an interview, drop everything else and get there. Become a media darling, even if you are shy! Take an acting class or join Toastmasters if you’re afraid to speak in public. Spread the word about your new title on the Web. Send preview copies to select reviewers and/or personalities with long reach. You went to all that effort to write your book. Now be fearless in promoting it.

4.  Designing their own cover

Many indie authors, in an attempt to conserve money, forgo the investment in a graphic designer with book cover expertise. This is a HUGE mistake. According to selfpublishingresources.com, 225 out of 300 booksellers surveyed identified the look and design of the book cover as the most important component of the entire book. All agreed that the jacket is the prime real estate for promoting a book. If you hope to have your book make it onto bookstore shelves, you must impress the book buyers who will likely make their determinations based on just a few seconds’ glance at the cover. Additionally, a shopper will spend an average of just 8 seconds looking at the front cover and 14 seconds on the back. This is a total of less than a half-minute to decide if your book is even worth flipping through! If you do not have a professional image that is congruent with your contents, you will likely miss the sale.

5.   Failing to think like a marketer

Like other artists, many authors live for their craft but recoil at the thought of marketing their work. “I’m an author, not a SALESperson!” However, unless you want you and your mom to be the only ones who buy your book, it’s essential that you learn to think like a marketer. That means knowing WHO will read your book and HOW you will connect with them. It also means putting on your Savvy Book Marketer thinking cap and noticing all the chances for connection as they arise. Like anything, the more you practice, the better you will get at seeing marketing opportunities everywhere.

6.   Failing to create a plan

One major place where indie authors get tripped up is in understanding how long it takes to build an audience. This is why you must create a plan and dedicate time to marketing. It’s understandable that writers prefer to write, but your book won’t sell itself. The amount of time you can dedicate to marketing your book differs for each author. Even if you can only afford two hours a week, schedule that time. Put it in your calendar. Make a sign for the door: “Do Not Disturb ― Mommy’s Wearing Her Savvy Book Marketer Hat Until 2 p.m.” Get up an hour earlier. Stay up an hour later. Write a blog post during your lunch hour. Get a digital recorder and dictate your ideas so you remember them. Find an accountability partner to check on your progress weekly. Do whatever works for you – but create a marketing plan and find a way to stick to it.

7.  Spreading themselves too thin

Marketing is an unending process with virtually limitless options, and it’s easy to get overwhelmed. Determine ONE strategy to start with. If you already have a sizable mailing list, an e-mail drip campaign might make sense. If you’ve got a good-sized social network, you may want to begin there. If you are building your platform from the ground up, a blog may be the best place to start. Begin with ONE strategy and master it. Then explore the next strategy to add, and so on.

8.  Never getting started

Some authors let the fear, unknown, or other issues sabotage them, so they never get their marketing off the ground. Don’t let this be you!

If you’re ready to get organized, download our free BOOK MARKETING CHECKLIST.

Happy writing and marketing!
Roger Harris

www.IndieAuthorCounsel.com

Building your Author Platform, Part One

An Author Platform is the cornucopia of ways that we make ourselves known to our readers. Like Rome, it does not have to be assembled in one day, BUT it does have to be built, if you want to be an effective and popular author. The goal is to create and launch a platform that quickly communicates your genre and entertainment value if you’re writing fiction, and your expertise and credibility if you’re writing non-fiction.

“I don’t care if a reader hates one of my stories, just as long as he finishes the book.” ~ Roald Dahl

1) Be Alert – Setup a virtual Nanny Cam on the web by signing up for a Google Alert (google.com/alerts). At periodic intervals that you set, Google will email you any mentions of your name, your book’s name, your blog, your Twitter handle or whatever URL you set. You can mine this information by becoming friends with those who are talking about you and share ideas, guest blogs, back cover blurbs or reviews.

“In truth, I never consider the audience for who I am writing. I just write what I want to write.” ~  J. K. Rowling

2) Don’t Play with Every Stranger – Get to know your social media contacts before allying with them because, just like in real life, there are web predators mucking about that will take advantage of the unwary and you could become guilty by association. Basically, if you could not or would not be friends with this person or support their cause off-line, look elsewhere.

“To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.” ~ Clive Cussler

3) Know your Competition – Study what they do and how they do it. Emulate what you admire, discard what you don’t, but above all, come away with an improved product or outlook.

“To gain your own voice, you have to forget about having it be heard.” ~ Allen Ginsberg

4) Go Madison Avenue – No need for loose morals, freely flowing whiskey and Mad Men here. Although posting affiliate links or ads on your site probably won’t buy you a penthouse on Park Avenue, consider them as another way to get yourself in front of the reader.

“It had better be quirky or perverse or thoughtful enough so that you hit some chord in them. I mean we’ve all read pieces where we thought, ‘Oh, who gives a damn.’ ” ~ Nora Ephron

5) Build your Bio – Succinctly tell people about you and your work, including your credentials, credits and awards. Keep it to one page and use it in your book, whenever you pitch your book, in your publicity package, on Amazon Author Central as well as on your website and blog.

“A reader reads to confirm a reality he knows is there, but which he has not experienced.” ~ Lawrence Durrell

6) Give It Away for Free – Create a signup list on your website/blog by offering a free excerpt of your work, a newsletter, an article, eBook, or video/audio product. The payoff will be a list of people who are interested in your book or product (readers = sales.) Integrate your e-mail marketing by using Aweber or Mail Chimp to handle your lists, newsletter, emails, and auto-responders.

“Like a small animal burrowing into its hole, I shift furniture around, and back myself into a cozy corner, with my back to the wall…and then I can write.” ~ Danielle Steel

7) Reel in the Reviews – Having a high number of reviews will attract new buyers because they are proof that your book is worth the reader’s investment of time and money. To get started, offer to swap reviews with other authors. Post your musings on Amazon, Goodreads and Red Room.

“Remember: A best-selling book usually follows a simple rule, It’s a wonderful story, wonderfully told; not, It’s a wonderfully told story.” ~ Nicholas Sparks

Watch for Building your Author Platform, Part Two, where we will discuss ways to put your best foot forward, make engaging offers and sustain your author platform over the long haul.

Ready to start your marketing plan? Get our free Book Marketing Checklist.

Thanks for stopping by.

Roger Harris , www.IndieAuthorCounsel.com